Creating a #1 charting Christmas carol for Air NZ
Ever notice how carols describe a decidedly Northern Hemisphere Christmas? We did. So we gave Kiwis and Aussies a new one of their very own. People liked it. A lot. In fact, it’s still being taught in schools, and in English as a Second Language courses.
A promo 37 years in the making
After 37 years on air, what better way to bid farewell to the cast of iconic Aussie soap Neighbours than by putting their Ramsay Street homes on Booking.com and letting lucky strangers rifle through their undies drawers. It was Booking.com’s most successful promotion, with the homes being booked out in seconds, and gaining 243 pieces of global coverage.
A drink so good people shared their browser history for it
Chatime are all about bizarre tastes. I mean, they have a cheese tea on their menu. So, to raise awareness of their range, we swapped our wild tastes for our audience’s in a social game I still can’t believe actually worked.
Puggy banks and bug screen TVs
Ever wondered how Santa can decipher present requests in every single language? Well, we did. And we came to the conclusion that it wasn’t possible. Because NZ english is indecipherable. Even for Santa.
Making Australia a losers’ paradise for Super Bowl
Air NZ wanted to promote their flights from the US to Australia during Super Bowl - one of the noisiest, most congested brand events in the world. And they told us they wanted to do it 72 hours before kick off. So, rather than try and talk to everyone, we focused on those who’d need a post-match escape the most. The losers.