Amazon Alexa // Aussies, get Alexa. Because Alexa gets Aussies.

Aussies love smart speakers. But smart speakers don’t love Aussies. Because those poor AI helpers struggle to understand the virtually unintelligible colloquialisms we drop into everyday conversation. So, to show how Alexa could fit into our unique way of life, we taught it genuine, true blue Aussie, attaching hundreds of phrases and slang to thousands of the smart speaker’s actions and routines.