AFP // Crime Interrupted

The Australian Federal Police need a more diverse pool of skilled recruits to keep a step ahead of serious crime. So we made a different kind of recruitment campaign. Partnering with Australia’s number 1 true-crime podcaster Casefile (whose audience mirrored our desired candidates), we created a six part podcast that de-classified six of Australia’s most notorious serious crimes, from human trafficking to impending terrorism attacks, and showed how a diverse range of skillsets were instrumental in bringing them down. By the second episode, it was the number one true crime podcast in Australia and the country’s second most popular podcast overall (we’re coming for you, Joe Rogan). Crime Interrupted led to unprecedented recruitment numbers, and is currently in development for season 2.