Booking.com. Stay on Ramsay Street.
After 37 years on air, what better way to bid farewell to the cast of iconic Aussie soap Neighbours than by putting their Ramsay Street homes on Booking.com and letting lucky strangers rifle through their undies drawers. It was Booking.com’s most successful promotion, with the homes being booked out in seconds, and gaining 243 pieces of global coverage.